Score your blog titles, ad headlines, and email subjects for power words, emotional impact, clarity, and SEO. Get instant feedback and a Google SERP preview.
Google truncates titles at ~60 characters.
The Headline Analyzer scores any blog title, ad headline, or email subject out of 100 and shows you exactly why — breaking the score into five weighted dimensions so you can see what is working and what to fix before you publish.
Great headlines are not luck — they follow patterns that copywriters have measured for decades, and this tool checks your draft against them in real time. It awards up to 20 points each across five areas: word count (5 to 9 words is the proven sweet spot), power words (persuasive triggers like "proven", "ultimate", and "discover"), emotional words (language that sparks curiosity, urgency, or desire), word balance (a healthy mix of uncommon and common words, with bonuses for numbers and questions), and clarity and structure (a character length that reads cleanly and fits a Google result). As you type, every word is colour-coded — power, emotional, uncommon, common, or neutral — and a live Google SERP preview shows how your title will appear in search, including whether it truncates past roughly 60 characters. People use it to:
Each dimension comes with specific, actionable suggestions rather than a single vague number, so you always know the next change to make. Everything runs locally in your browser — your headlines are analysed on your device and nothing you type is ever uploaded or stored.
High-scoring headlines (70+) typically have 5–9 words, include at least one power word and one emotional word, have a good balance of uncommon vs common words (roughly 20–30% each), and are clear and specific rather than vague. Numbers, questions, and words like "ultimate", "proven", "how to", "why", and "best" consistently improve scores.
Power words are persuasive words that trigger a psychological or emotional response that compels action — words like "secret", "free", "proven", "ultimate", "instantly", "discover", "exclusive", "guaranteed". They work because they appeal to curiosity, desire, urgency, or authority. Including 1–2 power words in a headline significantly increases engagement without making it feel spammy.
Google truncates page titles at approximately 600 pixels, which typically corresponds to 50–60 characters. If your headline is used as the page title and exceeds this, Google will cut it off in the SERP. This reduces click-through rates since users can't see the full value proposition. Aim for 50–60 characters for titles used in SERP.
This analyzer rewards two things: word count and character count. The word-count dimension gives full marks for 5 to 9 words, which is short enough to scan but long enough to be specific. The clarity dimension gives full marks for 30 to 60 characters, since that range reads cleanly and fits within a Google search result without truncation. A headline that lands in both ranges scores highest on length.
Power words are persuasive triggers that compel action — like "proven", "ultimate", "discover", "free", and "instant" — and they earn points on the power-words dimension. Emotional words evoke a feeling such as curiosity, fear, joy, or urgency — like "love", "fear", "surprising", and "dangerous" — and they earn points on the emotional-words dimension. The two lists overlap slightly, and the analyzer counts each on its own scale, so a headline with both reads as persuasive and resonant.
Word balance measures the mix of uncommon and common words in your headline. Full marks go to titles where roughly 15 to 45 percent of words are uncommon and common filler words stay under 70 percent, because that blend reads as specific without becoming dense or jargon-heavy. The analyzer also adds bonus points to this dimension when your headline contains a number or is phrased as a question, since both reliably lift performance.
The score is the sum of five dimensions, each worth up to 20 points, for a maximum of 100: word count, power words, emotional words, word balance, and clarity and structure. Each dimension is graded on its own rules — for example, two or more power words earns the full 20, while one earns a partial score. Headlines scoring 80 or above are rated Excellent, 65 and above Good, 45 and above Needs Work, and anything lower Poor.